Past Your Prime Podcast – Episode 49 Listen on:Spotify | Apple | Youtube Every January, the same thing happens. Motivation spikes. Calendars reset. People decide this is the year they “finally get serious.” And by February? Most of those plans are dead. Not because people are lazy. Not because motivation disappeared. But because what they set wasn’t a goal. It was a challenge. In Episode 49 of the Past Your Prime podcast, we break down why New Year’s resolutions fail, what goals actually are, and how to set something that doesn’t wreck your system by mid-winter. The New Year is a Time Marker, not Magic The New Year doesn’t reset anything. It’s just a time marker; a moment that invites reflection. That’s why January feels different: About half of the conversations I have this time of year are about goals. The other half happen later — triggered by injury, burnout, or disappointment. The calendar